Course Description

Course List

MMJC 9702   Business Essentials for Journalism and Communication Professionals

Course Description
In this course students will learn how to navigate careers in journalism and communication. These professions are changing rapidly, and they often start by working as freelancers or on short-term contracts.

0.5 course

Topics include:

How to set up a business, invoicing, securing domains and setting up a business website, pitching for freelance, understanding contract language and evaluating job offers beyond salary, invoicing, exclusivity clauses and non-disclosure agreements (NDAs), understanding expectations for one’s “brand,” and making use of professional groups and other networking opportunities.  

Learning Outcomes
Students who complete this course will be able to: 
 
1) Demonstrate awareness of the evolving nature of communication technology and the changing roles of journalists and communicators with audiences, communities, and stakeholders. 
2) Be able to further develop skills to adapt and thrive in a changing media landscape (e.g., facility with changing technology, flexibility for working in range of settings). 
3) Perform to the highest professional and ethical standard with colleagues, sources, stakeholders, and community. 
4) Know how to recognize gaps in personal knowledge and develop techniques and resources to address them. 



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