Course Description

MMJC 9202 (Winter 2017)   Telling the Story Using Integrated Media (Communications)

Course Description
Building on the skills from the first semester, students will produce professional-level communications stories and strategies. Using the case study method, students will explore how organizations handle challenging communication issues such as:
•crisis communications
•strategic planning
•ethical practice
•generating public support for your organization's mission
•working with media and developing fruitful relationships
The final project will be a major component of the student’s digital portfolio.

This course is no longer active. Please contact FIMS Undergraduate Student Services,, for more information.