Course Description


MMJC 9503 (Winter 2024)   Shoot for the Heart: Harnessing the Power of Video Storytelling

Instructor: J. Copeland

Course Description
Whether you’re a journalist wanting to draw international attention to a refugee crisis, working for an aid organization asking for donations to help those refugees, or trying to promote your organization for any other reason, video can be a powerful storytelling tool. Used effectively, video allows viewers to form an emotional connection to people in your stories and to care about the issues that impact their lives. This course will teach you how to use video to tell engaging, informative, and compelling stories.

Course Syllabi for MMJC 9503 (Winter 2024)
The syllabi for this course is a PDF file that requires a FIMS account to view

0.5 course

Learning Outcomes
1. Build on video storytelling skills learned in the first semester
2. Research, shoot and produce video stories for journalism and/or communications
3. Use video to tell stories that engage, inform and inspire viewers
4. Be introduced to innovative ways to use video to tell stories



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