Course Description

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MS 9240 (Winter 2010)   Consumption and Advertising

Course Description
This course addresses historical, empirical, and theoretical questions concerning the rise and consolidation of consumerism and advertising in North America, beginning in the late nineteenth century. The economic and cultural dimensions of advertising and mass consumption are explored, as is their bearing on mass media during the twentieth century. The seminar consists of weekly discussions of selected readings. Each student will give one seminar presentation (approx. 30 minutes) based primarily on assigned readings for that week. Students will also write a research essay (approx. 20 pgs for MA students; 25 pages for PhD students) on an appropriate topic to be determined upon consultation with myself. Students will also do a presentation based on their research topic.

This course is no longer active. Please contact FIMS Undergraduate Student Services, fims@uwo.ca, for more information.



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