Course Description


MIT 4030F (Fall 2012)   Special Topics in MIT: Self-Branding

Instructor: A. Hearn

Course Description
These days we spend a lot of time working at crafting versions of our ‘selves’ for public consumption on our facebook profiles, twitter feeds, blogs, youtube channels, and tumblrs. These developments have lead to a new kind of  ‘attention’ and ‘reputation economy’ online. In this age of ‘surveillance chic’, people can actually generate revenue just from having large networks of friends, followers, or subscribers, but who really gets rich in the end?

Prerequisites: Registration in fourth year of an Honors Specialization module in FIMS. Note: Enrollment is based on a ballot system which is submitted prior to course registration.

3 lecture hours, 0.5 course



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