Course Description

MIT 3206F-650 (Summer 2024)   Critical Perspectives in Advertising

Instructor: Y. Gopal

Course Description
The course examines some of the socio-economic and political issues that arise from discourses and activities surrounding advertising or integrated marketing communication (IMC) as the field is better known today. Topics include IMC structure and symbolism, sociological impacts, the perpetuation of stereotypes and other promises and perils pertaining to this field.

3 lecture hours, 0.5 course.