Course Description


MIT 4034F-001 (Fall 2022)   Special Topics in MIT: Consumerism and Advertising

Instructor: D. Robinson

Course Description
This course addresses historical, empirical, and theoretical questions concerning the rise and consolidation of consumerism and advertising in North America. The economic and cultural dimensions of advertising and mass consumption are explored, as is their bearing on mass media and social media during the twentieth and twenty-first centuries.

Prerequisites: Registration in fourth year of an Honours Specialization module in FIMS, or permission of the instructor. Note: Enrolment is based on a ballot system which is submitted prior to course registration.

3 lecture hours, 0.5 course.



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