Course Description

MIT 2151B-001 (Winter 2022)   Consumer Society: Advertising and Promotional Culture

Instructor: S. Purac

Course Description
Examines the role of advertising, promotion and marketing in our culture, the relation of these practices to a ‘consumer society’, the connections between advertising and propaganda, the ways marketing may or may not be used for purposes other than profit, and how markets and marketing influence media.

3 lecture hours, 0.5 course.