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These days, many of us feel compelled to create personal ‘brands’ via various social media platforms in order to impress employers, friends, and potential audiences. But where did the logic of the self as a ‘brand’ come from? What are some of the implications of our new perpetually public selves? How might we better understand these developments in order to control or manage them? This course will address these questions by focusing on the intersections of selfhood, consumption, public relations, labor, and media, and by examining artifacts of self-promotion from the late 19th, 20th, and early 21st centuries.
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