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DIGICOMM 2305F-001 (Fall 2019)   Special Topics in DC: Fundamentals of Digital Marketing

Course Description
This course will explore the best practices of strategic digital marketing communications campaigns. Course components include campaign planning, audience research, social media marketing, mobile marketing, digital advertising, content management and data analytics across multiple platforms.

This course is no longer active. Please contact FIMS Undergraduate Student Services,, for more information.