Start Your Story: Ozioma Ibeto Chose MMJC to Refine her Media Skills and Become a Successful Journalist & Communicator

By Sydney Bordignon

Ozioma's hometown: Gloucester, Ottawa, Ontario

In her role as Marketing Specialist, Ozioma Ibeto uses her creativity and storytelling skills to increase brand awareness and engagement.

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With one look at Ozioma Ibeto’s resume, the team at Olalere Law Office decided she was the perfect candidate for a position they didn’t even know they needed—until they met her.

What started as Ozioma accompanying a family member to an appointment turned into her pitching the ways she could improve the law office’s online presence. Impressed by what she had to offer, Olalere hired Ozioma part-time before creating a full-time position for her.

Now working as a Marketing Specialist for Olalere, Ozioma credits the skills that she uses every day to her higher education and previous industry experience. After graduating with a Bachelor of Arts in Media Studies, Ozioma wanted to refine the skills that she had learned in her undergrad.

Fun Fact

If Ozioma could only watch one movie type for the rest of her life it would be Nigerian films.


Dedicating most of her time to her studies, Ozioma felt that she lacked the practical industry experience needed to make her stand out amongst others in her field. With this in mind, Ozioma decided to apply to the Master of Media in Journalism and Communication program (MMJC) in the Faculty of Information & Media Studies at Western University.

It was through this media graduate program that Ozioma learned the skills needed to become a successful journalist and communicator.

“The most memorable moment for me was the first story I covered as a MMJC candidate. It was an event supporting the recovery of those with leukemia. This still resonates with me because it was one of the first times that I was able to tell the story of something so important to someone else.”

Through the program's academic internship, Ozioma had the opportunity to put the skills she was taught to the test. She interned at Global News 980 CFPL, where she learned the ins and outs of being a reporter in the growing city of London, Ontario.

“The MMJC program allowed me to build upon the skills that I had learned in my undergrad. To this day, I still use some of the tips and tricks that I was taught during our videography lessons.”

Today, Ozioma still thinks back to her time in the MMJC program and is grateful for the tight deadlines that the professors imposed, despite not liking them at the time. Though the program was not easy, Ozioma believes that it helped her land the job she has today.

In her position, Ozioma still uses the editing, producing, writing and marketing skills that the program has taught her. How would Ozioma describe her job as a marketing specialist in one word? “Creative.”

The MMJC program has allowed many students to launch successful careers in journalism, communications, marketing and other media-focused industries. If you’re interested in starting your media career, apply to Western’s MMJC program to Start Your Story!

Profiles in the Start Your Story blog are written by students in the Master of Media in Journalism & Communication program, who are enrolled in MMJC 9604 - Professional Writing.