FIMS Profile

Jasmine Proctor

  • About Me

  • Publications

Jasmine (she/they) is a Media Studies PhD student in the Faculty of Information and Media Studies. Her research primarily focuses on online fan communities’ relationship to gender and sexuality through their transcultural networked labour practices. In particular, she is interested in how queer fandoms construct safe spaces within online platforms, and how affective production facilitates connection. Their previous academic work investigated the intersections of fan labour, government policies, and corporate strategies that have allowed for Korean popular music (K-pop) to be leveraged as a soft power tool. More broadly, Jasmine is interested in transcultural fandom, fan labour, queerness, and digital (sub)cultures.

Originally from Vancouver, Jasmine holds an MA in Communication and a joint BA in English Literature and Communication, both from Simon Fraser University.


Proctor, J. (2021). Labour of Love: Fan Labour, BTS, and South Korean Soft Power. Asia Marketing Journal, 22(4), 79–101. http://dx.doi.org/10.15830/amj.2020.22.4.79