Course Description


MIT 2151A-002 (Fall 2017)   Consumer Society: Advertising and Promotional Culture

Instructor: S. Purac

Course Description
Examines the role of advertising, promotion and marketing in our culture, the relation of these practices to a ‘consumer society’, the connections between advertising and propaganda, the ways marketing may or may not be used for purposes other than profit, and how markets and marketing influence media.

Antirequisites: The former MIT 2306F/G

3 lecture hours, 0.5 course.
MLIS Program Level Learning Outcomes
MLIS Program Goals and Objectives

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