Media, Information & Technoculture

From newspapers, radio and television, to the Internet and mobile technologies, media, communication technologies and information tools impact our daily lives in countless ways.  We use them to socialize with others, to seek out or share information and entertainment and to participate in social and cultural debates. But what are media, exactly? How do media institutions, technologies, and content inform the development of society and culture and influence our activities and behaviours? In turn, how do users shape media? What role does the economic structure of media institutions play in shaping our relationship with them? In what ways does the organization and presentation of information influence our understanding of the world and our place in it? How are user-generated forms of media such as social networking sites, blogs, and collaborative informational sources like Wikipedia changing the modern media environment?

These are just some of the questions you would examine as a student in the Media, Information and Technoculture (MIT) program.  MIT is the largest undergraduate program in FIMS with roughly 900 students. Because enrolment is limited to approximately 250 students per year, MIT is a competitive and challenging program that requires students who are thoughtful and engaged, creative and critical, and willing to push the boundaries of media research. As a student in the program you would benefit from a broad and balanced approach that combines media theory, history, and research and analysis. In addition, you can choose from a wide variety of special topics courses that address specific issues in media or offer practical experience.

The program is also flexible, offering both three-year and four-year degree programs. You can select courses that match your personal strengths and interests and learn from one of the most talented and diverse faculties in North America. Some of the elective concentrations you can pursue within the MIT program include:
    • Media and Culture in Practice
    • Advertising and Promotional Culture
    • Popular Music and Society
    • News reporting and Journalistic Practices
    • Cultural Industries
    • The Information Society
    • Media Identity and Diversity
    • The Political Economy of Media
    • Virtual Worlds and Interactive Media
You also have the option of combining your MIT degree with degree programs in the Ivey Business School (5 year program) or the Faculty of Law (6 year program).

In addition, a dedicated undergraduate staff is available to help you with everything from identifying courses that match your interests and goals to arranging internship positions within related media industries.

Media and the Public Interest (MPI)

Are you moved by crisis in Darfur? Do social movements such as the Arab Spring and Occupy Wall Street interest you? Do you want to work for a public service or a non-profit organization? Then the Media and the Public Interest (MPI) program might be for you. The MPI program is the only one of its kind in Canada and connects issues of communication and media to social justice issues such as democracy, equity, class, race, and gender. Students in MPI examine social movements and how media can be used to further these causes. Some example courses in the MPI program include Alternative Media, Social Movements and Media, and Activism in Mainstream Media.

A primary goal of the program is to connect media theory learned in the classroom to real world experiences. Students are encouraged to put what they learn to use. Many of the MPI courses feature a service learning component or practicum that gives students the opportunity to volunteer in a community organization.

Students considering this program are admitted through the MIT program in first year. Enrolment, however, is limited: only 20 students are admitted per year.

Life after Graduation

MIT Graduates have taken positions in advertising, marketing, public relations, and production with institutions such as MuchMusic, Yahoo! Canada, CTV Globalmedia, IBM Canada, CHUM Media, Telus, Global News, and Google. Others work with public service and philanthropic organizations such as the Canadian Cancer Society and the World Wildlife Foundation, have attained positions with government agencies, law firms, and universities, or have gone on to pursue Masters and Doctoral degrees in media and information studies.

Put simply, MIT is not just designed to give you a comprehensive understanding of media, but also help you develop the skills necessary to excel after graduation.

Learning more about MIT

Would you like to learn more about the MIT program? You can explore courses, internships, and exchange programs, or learn more about module and degree options and financial assistance programs available to you. Or, if you think MIT is right for you, you can learn how to apply.

Updated 2012/03/30