Course Description

Course List

MIT 3851F/G   Special Topics in MIT: Critical Perspectives in Advertising (Distance)

Course Description
As products and services proliferate in an ever-expanding global economy, the theatre of consumption becomes more complex and more varied. The competition for segments of the consumer market intensifies and this spawns communication strategies and tactics which range from the very creative to, at times, the seemingly questionable. This course will examine some of the issues that arise from such commercial – and non-commercial – activity. Topics include structure and symbolism in advertising, consumption as communication, the potential link between advertising and purchase, the perpetuation of stereotypes and other promises and perils pertaining to the marketing machine.

This course is no longer active. Please contact FIMS Undergraduate Student Services, fims@uwo.ca, for more information.



Top