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MIT 3651F/G   Special Topics in MIT: Video Killed the Radio Star: Music Videos, MTV, and the Birth of New Music

Course Description
At 12:01 a.m. on August 1, 1981, a small cable channel went to air with a video montage of the Apollo 11 moon landing. Even at its inception, MTV brashly - and correctly - recognized that it would be one of the most important television events in history. What MTV did was revolutionize both music and television, primarily through the popularization of the music video genre. This course will explore how music videos have served as a space for the interaction between art and advertising. It will investigate the music video's cultural, sexual, and ideological influences on a generation of television viewers who have been moulded into an ideal demographic for the consumption of both media and consumer goods.

This course is no longer active. Please contact FIMS Undergraduate Student Services, fims@uwo.ca, for more information.



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