Course Description

MIT 2151B-002 (Winter 2019)   Consumer Society: Advertising and Promotional Culture

Instructor: S. Purac

Course Description
Examines the role of advertising, promotion and marketing in our culture, the relation of these practices to a ‘consumer society’, the connections between advertising and propaganda, the ways marketing may or may not be used for purposes other than profit, and how markets and marketing influence media.

Course Outline for MIT 2151B-002 (Winter 2019)
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Antirequisites: The former MIT 2306F/G

3 lecture hours, 0.5 course.