Course Description

MIT 3403G-001 (Winter 2015)   Special Topics in MIT: Advertising’s Century

Instructor: D. Robinson

Course Description

 This course explores the emergence and consolidation of modern advertising from the 1880s until the 1980s.  It examines the development and growth of ad agencies, advertising practices, and commercial media, with a focus on iconic ad campaigns (e.g. Listerine, Coca-Cola, Volkswagen, Marlboro, Apple).  The course deals with advertising’s impact on popular culture, as seen in novels, film, and television (including the portrayal of 1960s advertising in “Mad Men”). It also probes how governments, politicians, and other social actors used advertising to re-configure 20th century public life.

Prerequisites: At least 65% in each of MIT 1200F/G, 1500F/G and 1700F/G.

3 lecture hours, 0.5 course