Course Description

MIT 4030G (Winter 2013)   Special Topics in MIT: Consumerism and Advertising

Instructor: D. Robinson

Course Description
This course addresses historical, empirical, and theoretical questions concerning the rise and consolidation of consumerism and advertising in North America, beginning in the late nineteenth century.  The economic and cultural dimensions of advertising and mass consumption are explored, as is their bearing on mass media until the present

Course Outline for MIT 4030G (Winter 2013)
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Prerequisites: Registration in fourth year of an Honors Specialization module in FIMS. Note: Enrollment is based on a ballot system which is submitted prior to course registration.

3 lecture hours, 0.5 course