Course Description

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MIT 4030G (Winter 2013)   Special Topics in MIT: Consumerism and Advertising

Course Description
This course addresses historical, empirical, and theoretical questions concerning the rise and consolidation of consumerism and advertising in North America, beginning in the late nineteenth century.  The economic and cultural dimensions of advertising and mass consumption are explored, as is their bearing on mass media until the present

This course is no longer active. Please contact FIMS Undergraduate Student Services, fims@uwo.ca, for more information.



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