Course Description

MIT 4030G (Winter 2012)   Consumerism and Advertising

Instructor: D. Robinson

Course Description
This course addresses historical, empirical, and theoretical questions concerning the rise and consolidation of consumerism and advertising in North America, beginning in the late nineteenth century.  The economic and cultural dimensions of advertising and mass consumption are explored, as is their bearing on mass media until the present

Course Outline for MIT 4030G (Winter 2012)
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3 lecture hours, 0.5 course