Course Description


MIT 266G (Winter 2008)   Advertising and the Mass Media

Instructor: D. Robinson

Course Description
Examines the emergence and consolidation of modern advertising in Canada and the United States. Explores sociocultural changes that reconfigured people's relationship to consumer goods and advertising's role in promoting this transformation. The relationships between advertisers, ad agencies and media industries are examined.

Course Outline for MIT 266G (Winter 2008)
The outline for this course is in a PDF file that requires a Western account to view
Enter your username as 'uwo\account_name'

Prerequisites: At least 65% in each of MIT 1200F/G, MIT1500A/B and MIT 1700F/G

3 lecture hours, 0.5 course

RESTRICTED TO STUDENTS IN FIMS.



Top