Course Description

Course List

MIT 266G (Winter 2008)   Advertising and the Mass Media

Course Description
Examines the emergence and consolidation of modern advertising in Canada and the United States. Explores sociocultural changes that reconfigured people's relationship to consumer goods and advertising's role in promoting this transformation. The relationships between advertisers, ad agencies and media industries are examined.

This course is no longer active. Please contact FIMS Undergraduate Student Services, fims@uwo.ca, for more information.



Top