Course Description

MMJC 9604B-001 (Winter 2023)   Corporate Communications

Instructor: E. Isings

Course Description
Excellent writing is a fundamental skill for communications practitioners. This course will focus on critical analysis of many different types of professional communications from the perspective of corporate and non-profit communications. Written assignments will build on MJCOM 9102’s lessons on audience, framing, persuasive writing, key messaging and introduce elements of visual design. Using both case studies and examples from a wide range of real-world sources, students will practice and refine their thinking and writing skills across multiple professional writing scenarios. 

0.5 course