Course Description

Course List

MMJC 9603 (Winter 2019)   Special Topic: Mastering Strategic Digital Communications & Initiatives

Instructor: J. Munn

Course Description
This course takes a deep dive into developing communications and marketing strategic plans by integrating digital, mobile and social platforms to achieve strategic business and marketing communication goals. By learning to develop meaningful, brand-focused content, interpret online analytics and trends, students will understand the importance of strategic digital initiatives to drive communication and marketing campaigns and enhance an organization’s brand, growth and success.

Course Syllabi for MMJC 9603 (Winter 2019)
The syllabi for this course is a PDF file that requires a FIMS account to view

0.5 course

Learning Outcomes

Students who complete this course will be able to:

1. Use analytics to enhance and customize communication and marketing tactics in an organization.
2. Gain critical thinking skills to enhance evidence-based digital analytics to produce impactful marketing and communications collateral.
Program Goal: Research & Scholarship: --Create and critique audience analytics
3. Understand the importance of high-quality imagery when facing a saturated-marketing world.
a. Understand the basics of what makes a good image.
b. Enable student to explore marketing strategies through photography and videography visuals.
Program Goal: Level of Application of Knowledge -- Synthesize critical thinking and evidence-based research to produce multiplatform storytelling.
4. Understand the importance digital marketing and communications plays in an organization.
5. Understand the importance of internal communication by using digital platforms to build a healthy work culture and engage an organization internally: employees, management, etc.
Program Goal: Professional Capacity/Autonomy -- Develop skills to adapt and thrive in a changing media landscape



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