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DIGICOMM 2309A/B   Fundamentals of Digital Marketing

Course Description
This course will explore the best practices of strategic digital marketing communications campaigns. Course components include campaign planning, audience research, social media marketing, mobile marketing, digital advertising, content management and data analytics across multiple platforms.

Antirequisites: Digital Communication 2305F/G, MOS 3323A/B.

3 lecture hours, 0.5 course.