FIMS Profile

Martins Olu-Omotayo

  • About Me

  • Research

  • Publications

I am highly interested in harnessing the increasing efficiency of computational tools to solve questions associated with contemporary and emerging social events as well as examining the complexities of the dialectical roles that technologies keeps playing in shaping social interactions, the economic landscape and the resurrection of seemingly buried but evolved sociopolitical phenomena. Essentially, I always like to ask, "How is technology shaping our future and exposing us to new events as well as how are we responses shaping the emergence and modification of new techs?" 

My dissertation is geared towards understanding and showcasing the pattern of power differentials that are embedded within the social risk amplification that characterizes the disaster and emergency management framework in Canada. I am interested in highlighting the roles of major actors such as the media, government, insurance and risk experts, relief organizations as well as minority communities in amplifying disaster risks through risk favourable discourse contentions. Literature has shown that social stratification does significantly precipitate uneven disaster risk vulnerabilities as well as different outcomes for different individuals and groups. Stratification factors (such as race, class, wealth, and occupation, etc.) can reinforce environmental inequalities through the hierarchy of privilege and power. Social actors occupying different positions along this spectrum of power and influence seek to sustain or advance the power relations inherent in disaster management by controlling or shaping how risk hazards are being communicated. Social discourse (Foucault, 1982) is a powerful tool for achieving this objective because it is essentially responsible for shaping public risk perception, behavioral responses as well as the policy debates that cast the disaster management options. Discourse, power, influence, and knowledge are strongly connected because those who control economic, media, politics, medicine, environment, and other domains of knowledge play important (if not exclusive) roles in shaping discourses for public consumption.


With particular interest in the central and most influential roles of the media in propagating risk amplification, my dissertation employs the Social Amplification of Risk Framework, SARF (Kasperson et al., 2003; Renn, 1991) to provide analytical structure for picking apart this quite complex relations of power among contenders. SARF can explain the typical disparity in the scale of attention that individuals, authorities, media, and experts give to disaster risks. The significance of this framework is most self-evident when we reflect on how power differentials among risk actors are reproduced in the discourses created around risk debates on one hand, and how amplified risks can shapen public risk perception and the attendant social behaviors on the other. This connection creates an insight into the typically complex power amplifications within disaster risk management.


Finally, the thesis also evaluated the social impacts of power amplifications in different risk events that have occurred within Canada in the last few years. The study focuses on the roles of media and a popular social networking sites (Facebook) as valuable digital trace of public engagement capable of documenting the thread of social impacts resulting from risk power amplification.

Published Papers 

Asubiaro, T., Badmus, O., Ikenyei, U., Popoola, B., & Igwe, E. (2021). Exploring Sub-Saharan Africa’s Communication of COVID-19-Related Health Information on Social Media. Libri

Badmus, M. O. (2020). When the storm is over: Sentiments, communities and information flow in the aftermath of Hurricane Dorian. International Journal of Disaster Risk Reduction, 47, 101645.

Asubiaro, T. V., & Badmus, O. M. (2020). Collaboration clusters, interdisciplinarity, scope and subject classification of library and information science research from Africa: An analysis of Web of Science publications from 1996 to 2015. Journal of Librarianship and Information Science.


Conference Presentations
Badmus, OM. "Of Bubbles and Sentiments: Virtual Communities in the Aftermath of Dorian" CAIS2020 vCoference. Sept. 25th 2020.