My research focuses on the intersections of digital media, promotional culture, self-presentation, the credit economy, and emerging forms of work. I also write on the university as a cultural and political site. I have published widely on these issues in such journals as Social Media+Society, Journal of Consumer Culture, and the International Journal of Communication, and in edited volumes including The Media and Social Theory, Blowing Up the Brand, and Commodity Activism. I am co-author, with Liora Salter, of Outside the Lines: Issues in Interdisciplinary Research and currently serve as chair of the Academic Freedom and Tenure Committee of the Canadian Association of University Teachers (CAUT).