MMED 1015 - Multimedia Project Development 1
MMED 3010 - Multimedia Project Development 2
The course (taken over two terms) will involve a combination of design, media development and project management activities to give the participants experience in many levels of the multimedia production process. The course will have no formal ‘lecture’ component; however, there will be a number of scheduled weekly seminars. Students will meet with an assigned project advisor(s) on a weekly basis, and will also have weekly or semi-weekly team meetings where they will be expected to complete specific project-related activities on a regular basis throughout the term.
The first term of this course will involve the students in activities designed to increase their independent skills in project planning, design, development and presentation:
- Conducting and presenting research on target audiences, primary goals and focus, existing market and competitive information, etc., relevant to the chosen client(s);
- Developing an overall plan for project implementation based on research and other documented information;
- Designing and prototyping;
- Presenting proposals and designs to identified client(s), and implementing feedback;
- Interviewing and selecting first year MMD students who will work on implementing portions of the project in the second term.
While students will collaborate in discussions, research, etc., all participants will be required to complete the assigned work in the first term; during the second term, it is expected that participating students will adopt more differentiated roles as development becomes the primary focus (overall project management, authoring, media asset acquisition and development, content development, etc.). In the first term, evaluation will be based on the student’s performance in the following areas:
- Needs Assessment/Project Goal Description (25%)
- Client discussion/interviews
- Gathering/Assimilation of Existing Information
- Selection of Media and Authoring/Delivery Platform(s)
- Design Documents and Outlines (20%)
- Informational and Graphic Design, Prototyping (30%)
- Client Presentation of Initial Proposal (15%)
- Revision (based on Client Feedback) (10%)
The second term will focus primarily the actual implementation of the plan and designs developed over the first term, presenting it to client groups and refining the final project application(s). Wherever feasible, this will be done with selected first-year MMDP students incorporated into existing teams, with MTP students assuming appropriate advisory/project management roles in addition to any media development duties.
- Delegating roles and development activities amongst the project team(s);
- Hands-on digital media development as appropriate;
- Providing "day to day" supervision and support in media development;
- Providing formal and informal feedback to project teams;
- Supervision and participation in beta testing and revision;
- Presentation of final media applications to clients and MMDP faculty.